Lure in adventure… sounds nice right? Lake Hartwell is a major draw for tourism to the area, bringing in over 11 million visitors every year, so we were honored to help rebrand Lake Hartwell Country, one of 11 regional tourism offices in South Carolina. We gave their old logo a complete refresh and came up with some great slogans and viral hashtags. From ads in print and digital to showcasing the brand on a podcast or big events like the Bassmaster Classic, we reeled in a new audience and got hooked on the great outdoors.