Well Care at Home is a small, family-owned business that needed help differentiating from its competitors on the eve of its 10^th anniversary. We worked closely to merge its existing brand with a stunning new logo and branding, helping ownership tell a poignant story about why caring for others is so important. This elevation, combined with existing brand recognition, allowed us to further position Well Care at Home in the Anderson market through strategically positioned outdoor buys and a user-friendly new website. With a fresh yet comforting new look, Well Care at Home is ready to continue providing quality care to its clients, recruiting excellent staff, and celebrating 10 years of hard work.